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International streaming giants like Netflix and Amazon Prime are increasingly eyeing the Pakistani market. Local streaming apps like Tamasha and Tapmad are successfully capitalizing on live sports and original mini-series. Green Entertainment, a newer television network, entered the market specifically targeting an audience weary of formulaic television by offering high-budget, cinematic digital-first content.
The Television Phenomenon: Drama Serials as Cultural Exports
According to recent TRP and viewership reports , the most popular shows currently are: : Dominating the charts with peak ratings of 13.1 TRPs.