Because in the end, there is no “best” deepfake. There is only the worst version of fandom—one that forgets the person behind the pixels.

The report highlighted a troubling trend: scammers use AI deepfake technology to make it appear that celebrities are endorsing products they have never supported. "In an era where celebrity news is part of daily conversation and is accessible at the touch of a button, people often prioritize convenience over online safety, clicking on suspicious links promising celebrity content or related merchandise," warned Abhishek Karnik, McAfee's Head of Threat Research.

When you add the ethereal face of to that mix, the internet practically explodes.