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The "Puran" tradition of Naqaal (satire) has found a new home on YouTube and Instagram. Punjabi stand-up comedy and web series are thriving. Channels like "Khasma Nu Khani" or sketches by creators like Jasneet Dhir resonate because they maintain the linguistic nuance of the region while tackling modern

Punjabi music labels hold the largest market share in India, with hundreds of registered music labels [source: Invest Punjab].

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