Because most viewers outside of East Asia cannot read or type Japanese Kanji, alphanumeric codes like "DASS" act as a universal bridge. A viewer in Europe, North America, or Latin America can easily locate a specific release using a short string of English letters and numbers. 2. Streamlining Search Engine Optimization (SEO)

Characters like Mario, Sonic, and Pokémon became universally recognized cultural icons.

: The Japanese government's "New Cool Japan Strategy" aims to quadruple overseas content sales to 20 trillion yen by 2033 .

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