. Beyond the immediate buzz, the film’s romantic sequences and bold marketing choices redefined celebrity culture in the early 2000s.
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Before the movie even hit theaters, the controversy surrounding the had already begun. The promotional hoardings for the film, which depicted the intimate liplock between the two actors, were displayed across Tamil Nadu. These posters sparked huge outrage among conservative groups. The city’s conventional crowd was shocked by the bold imagery of the smooch hoardings. Ironically, this controversy turned into gold for the film's publicity machine. The outrage only fueled the public’s curiosity, driving massive traffic to the film upon its release. . Beyond the immediate buzz