The Indian digital entertainment landscape has seen a proliferation of platforms like Addatv, which cater to a tier-2 and tier-3 audience demographic. These platforms often serve as a breeding ground for content that mainstream OTT giants (like Netflix or Amazon Prime) might deem too niche or controversial. Namard (2024) fits squarely into this category, using a provocative title to draw viewership while attempting to address sensitive themes regarding male identity and societal expectations.