Several factors contribute to the resonance of this keyword in current online discourse:
It was a dark and stormy night in the city of New Haven. The streets were empty, save for a lone figure huddled in a alleyway. This was M, a mysterious individual with a penchant for mischief and mayhem.
Users typing highly specific slang are usually hyper-engaged. Targeting these terms allows creators to tap into a fiercely loyal, niche audience.