A movie costing less than ₹10 lakhs could easily earn ₹1 to ₹2 crores in theatrical runs.
: At her peak, more than 70% of Malayalam films produced were in the softcore genre, with Shakeela as their primary star. These films were dubbed into numerous languages, including international ones like Chinese, Russian, and Sinhalese. Shift to Mainstream
An influx of rapidly produced imitations fatigued the market.