The answer is multi-platform diversification:

The "Boss Ass Bitch" part of your keyword brings to mind , who has an official alter ego called "Nicki the Boss" (also known as just "Boss"). She even has a song titled "Boss Ass Bitch (Remix)". This is the most logical link for the "NICKIITHEBOSS" portion of your search.

In an era where female empowerment and financial independence are heavily celebrated online, aligning a personal brand with the concept of a "Boss" creates an immediate emotional connection with fans who want to emulate that lifestyle.